Influence: The Psychology of Persuasion by Robert B. Cialdini

Why do people say "yes" to some requests and ignore others?

You have a great product, a solid idea or a fair request. But when you pitch it, people hesitate, ghost you or say "let me think about it." Meanwhile, others seem to persuade effortlessly: customers buy, bosses approve, and people just follow them.

And on the flip side, you've probably been talked into things you didn't really want: a purchase, a deal, a favour.

Persuasion isn't luck or charm. It's psychology. Once you understand it, you can use it ethically to win, and recognise when it's being used on you.

The book that defined the science of persuasion.

In Influence, renowned psychologist Robert B. Cialdini reveals the universal principles that drive people to say "yes," based on decades of research and real-world study. It's one of the most important business and psychology books ever written, required reading for marketers, salespeople, leaders and entrepreneurs worldwide.

Inside, you'll learn:

• ✅ The key principles of persuasion, including reciprocity, commitment, social proof, liking, authority and scarcity
• ✅ How to make your offers, pitches and requests more compelling
• ✅ Why people buy, and how to write marketing that works
• ✅ How to spot and resist manipulation tactics
• ✅ How to lead and negotiate with more confidence

This book is for you if…

• You're an entrepreneur, marketer or salesperson who wants more "yeses"
• You create content or run a brand and want to grow your audience
• You're a leader who wants to influence without force
• You're fascinated by why people do what they do

If you loved The Psychology of Selling, $100M Offers or How to Win Friends and Influence People, this belongs on your shelf next.

Here's what you get when you order from Tenex Stores

• 📖 A brand-new copy, carefully packed
• 🎁 A free highlighter and bookmark with every order, no minimum spend
• 🚚 Free delivery on orders of ₦100,000 and above within North Central Nigeria
• ⚡ Fast delivery: 1–3 days within Jos, 3–5 business days elsewhere in Nigeria
• 🛡️ Arrives damaged? Report it within 2 days of delivery and we'll replace it

Only a few copies are in stock. Master the psychology of "yes." Tap Add to Cart today.