{"product_id":"influence-psychology-of-persuasion-robert-cialdini","title":"Influence: The Psychology of Persuasion by Robert B. Cialdini","description":"\u003ch2\u003eWhy do people say \"yes\" to some requests and ignore others?\u003c\/h2\u003e\n\n\u003cp\u003eYou have a great product, a solid idea or a fair request. But when you pitch it, people hesitate, ghost you or say \"let me think about it.\" Meanwhile, others seem to persuade effortlessly: customers buy, bosses approve, and people just follow them.\u003c\/p\u003e\n\n\u003cp\u003eAnd on the flip side, you've probably been talked into things you didn't really want: a purchase, a deal, a favour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePersuasion isn't luck or charm. It's psychology.\u003c\/strong\u003e Once you understand it, you can use it ethically to win, and recognise when it's being used on you.\u003c\/p\u003e\n\n\u003ch3\u003eThe book that defined the science of persuasion.\u003c\/h3\u003e\n\n\u003cp\u003eIn \u003cem\u003eInfluence\u003c\/em\u003e, renowned psychologist \u003cstrong\u003eRobert B. Cialdini\u003c\/strong\u003e reveals the universal principles that drive people to say \"yes,\" based on decades of research and real-world study. It's one of the most important business and psychology books ever written, required reading for marketers, salespeople, leaders and entrepreneurs worldwide.\u003c\/p\u003e\n\n\u003ch3\u003eInside, you'll learn:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ The key principles of persuasion, including reciprocity, commitment, social proof, liking, authority and scarcity\u003c\/li\u003e\n\u003cli\u003e✅ How to make your offers, pitches and requests more compelling\u003c\/li\u003e\n\u003cli\u003e✅ Why people buy, and how to write marketing that works\u003c\/li\u003e\n\u003cli\u003e✅ How to spot and resist manipulation tactics\u003c\/li\u003e\n\u003cli\u003e✅ How to lead and negotiate with more confidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThis book is for you if…\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou're an entrepreneur, marketer or salesperson who wants more \"yeses\"\u003c\/li\u003e\n\u003cli\u003eYou create content or run a brand and want to grow your audience\u003c\/li\u003e\n\u003cli\u003eYou're a leader who wants to influence without force\u003c\/li\u003e\n\u003cli\u003eYou're fascinated by why people do what they do\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf you loved\u003c\/strong\u003e \u003cem\u003eThe Psychology of Selling\u003c\/em\u003e, \u003cem\u003e$100M Offers\u003c\/em\u003e or \u003cem\u003eHow to Win Friends and Influence People\u003c\/em\u003e, this belongs on your shelf next.\u003c\/p\u003e\n\n\u003ch3\u003eHere's what you get when you order from Tenex Stores\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e📖 A \u003cstrong\u003ebrand-new\u003c\/strong\u003e copy, carefully packed\u003c\/li\u003e\n\u003cli\u003e🎁 A \u003cstrong\u003efree highlighter and bookmark\u003c\/strong\u003e with every order, no minimum spend\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFree delivery on orders of ₦100,000 and above\u003c\/strong\u003e within North Central Nigeria\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eFast delivery:\u003c\/strong\u003e 1–3 days within Jos, 3–5 business days elsewhere in Nigeria\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eArrives damaged?\u003c\/strong\u003e Report it within 2 days of delivery and we'll replace it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eOnly a few copies are in stock.\u003c\/strong\u003e Master the psychology of \"yes.\" Tap \u003cstrong\u003eAdd to Cart\u003c\/strong\u003e today.\u003c\/p\u003e","brand":"Robert B. Cialdini","offers":[{"title":"Default Title","offer_id":67279125446874,"sku":"TNX-BK-INFLUENCE","price":7000.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1497\/1610\/files\/7DCC9B25-9250-4E14-B2FC-20D132DCE85A.jpg?v=1790681945","url":"https:\/\/www.tenexstores.com\/products\/influence-psychology-of-persuasion-robert-cialdini","provider":"Tenex Stores","version":"1.0","type":"link"}