The Art of Selling: Strategies for Startup Success by Lefteris Papageorgiou

Great idea, great product, so why is your startup still struggling to make sales?

You've built something you believe in. People say it's a good idea. But when it's time to turn interest into paying customers, things stall. Prospects ghost you, ask for "last price," or say they'll think about it. Meanwhile, cash is running low and pressure is building.

Most startups don't fail because of a bad product. They fail because they can't sell it. Selling is the engine that keeps every young business alive.

Sales strategies built for founders and new businesses.

In The Art of Selling: Strategies for Startup Success, Lefteris Papageorgiou shows founders and early-stage teams how to sell with confidence, from finding the right customers and building trust, to presenting your offer, handling objections and closing deals that grow your business.

Inside, you'll learn how to:

• ✅ Find and focus on the customers most likely to buy
• ✅ Build trust and credibility even as a new, unknown brand
• ✅ Present your product so people see its real value
• ✅ Handle objections without losing the sale
• ✅ Build a repeatable sales process that grows with your startup

This book is for you if…

• You're a founder or aspiring entrepreneur launching a business
• You run a small business and need more paying customers
• You feel awkward or pushy when selling
• You want practical sales strategies, not theory

If you loved The Psychology of Selling, $100M Offers or Zero to One, this belongs on your shelf next.

Here's what you get when you order from Tenex Stores

• 📖 A brand-new copy, carefully packed
• 🎁 A free highlighter and bookmark with every order, no minimum spend
• 🚚 Free delivery on orders of ₦100,000 and above within North Central Nigeria
• ⚡ Fast delivery: 1–3 days within Jos, 3–5 business days elsewhere in Nigeria
• 🛡️ Arrives damaged? Report it within 2 days of delivery and we'll replace it

Only a few copies are in stock. Turn your idea into sales. Tap Add to Cart today.