Tired of business ideas that are just copies of what everyone else is doing?
Another fashion brand. Another food vendor. Another reseller. Everyone's fighting over the same customers, cutting prices, and struggling to stand out. It's exhausting, and margins keep shrinking.
Competing in a crowded market is the hardest way to win. The businesses that change industries, and make their founders wealthy, don't compete. They create something new.
Stop copying. Start creating.
In Zero to One, Peter Thiel, co-founder of PayPal and early investor in Facebook, shares the thinking behind building companies that create entirely new value. Written with Blake Masters, it's a short, sharp and thought-provoking guide to innovation that has become a must-read for founders around the world.
Inside, you'll learn:
- ✅ Why going from "zero to one" beats copying what already works
- ✅ How to find the hidden opportunities others overlook
- ✅ Why competition can kill profits, and how to build an edge
- ✅ What great startups get right about technology, teams and timing
- ✅ How to think independently when everyone else follows the crowd
This book is for you if…
- You're a founder, aspiring entrepreneur or tech enthusiast
- You want to build something original, not just another copy
- You're interested in startups, innovation and big ideas
- You want to think differently about business and the future
If you loved Rework, The Lean Startup or The Personal MBA, this belongs on your shelf next.
Here's what you get when you order from Tenex Stores
- 📖 A brand-new copy, carefully packed
- 🎁 A free highlighter and bookmark with every order, no minimum spend
- 🚚 Free delivery on orders of ₦100,000 and above within North Central Nigeria
- ⚡ Fast delivery: 1–3 days within Jos, 3–5 business days elsewhere in Nigeria
- 🛡️ Arrives damaged? Report it within 2 days of delivery and we'll replace it
The next big idea could be yours. Tap Add to Cart and start thinking from zero to one.
