{"product_id":"zero-to-one-peter-thiel","title":"Zero to One by Peter Thiel","description":"\u003ch2\u003eTired of business ideas that are just copies of what everyone else is doing?\u003c\/h2\u003e\n\n\u003cp\u003eAnother fashion brand. Another food vendor. Another reseller. Everyone's fighting over the same customers, cutting prices, and struggling to stand out. It's exhausting, and margins keep shrinking.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCompeting in a crowded market is the hardest way to win.\u003c\/strong\u003e The businesses that change industries, and make their founders wealthy, don't compete. They create something new.\u003c\/p\u003e\n\n\u003ch3\u003eStop copying. Start creating.\u003c\/h3\u003e\n\n\u003cp\u003eIn \u003cem\u003eZero to One\u003c\/em\u003e, \u003cstrong\u003ePeter Thiel\u003c\/strong\u003e, co-founder of PayPal and early investor in Facebook, shares the thinking behind building companies that create entirely new value. Written with Blake Masters, it's a short, sharp and thought-provoking guide to innovation that has become a must-read for founders around the world.\u003c\/p\u003e\n\n\u003ch3\u003eInside, you'll learn:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ Why going from \"zero to one\" beats copying what already works\u003c\/li\u003e\n\u003cli\u003e✅ How to find the hidden opportunities others overlook\u003c\/li\u003e\n\u003cli\u003e✅ Why competition can kill profits, and how to build an edge\u003c\/li\u003e\n\u003cli\u003e✅ What great startups get right about technology, teams and timing\u003c\/li\u003e\n\u003cli\u003e✅ How to think independently when everyone else follows the crowd\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThis book is for you if…\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou're a founder, aspiring entrepreneur or tech enthusiast\u003c\/li\u003e\n\u003cli\u003eYou want to build something original, not just another copy\u003c\/li\u003e\n\u003cli\u003eYou're interested in startups, innovation and big ideas\u003c\/li\u003e\n\u003cli\u003eYou want to think differently about business and the future\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf you loved\u003c\/strong\u003e \u003cem\u003eRework\u003c\/em\u003e, \u003cem\u003eThe Lean Startup\u003c\/em\u003e or \u003cem\u003eThe Personal MBA\u003c\/em\u003e, this belongs on your shelf next.\u003c\/p\u003e\n\n\u003ch3\u003eHere's what you get when you order from Tenex Stores\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e📖 A \u003cstrong\u003ebrand-new\u003c\/strong\u003e copy, carefully packed\u003c\/li\u003e\n\u003cli\u003e🎁 A \u003cstrong\u003efree highlighter and bookmark\u003c\/strong\u003e with every order, no minimum spend\u003c\/li\u003e\n\u003cli\u003e🚚 \u003cstrong\u003eFree delivery on orders of ₦100,000 and above\u003c\/strong\u003e within North Central Nigeria\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eFast delivery:\u003c\/strong\u003e 1–3 days within Jos, 3–5 business days elsewhere in Nigeria\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eArrives damaged?\u003c\/strong\u003e Report it within 2 days of delivery and we'll replace it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe next big idea could be yours. Tap \u003cstrong\u003eAdd to Cart\u003c\/strong\u003e and start thinking from zero to one.\u003c\/p\u003e","brand":"Peter Thiel","offers":[{"title":"Default Title","offer_id":67279132164314,"sku":"TNX-BK-ZERO2ONE","price":7000.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1497\/1610\/files\/806B1C91-9841-4247-A8F6-C90094A78CFC.jpg?v=1790681991","url":"https:\/\/www.tenexstores.com\/products\/zero-to-one-peter-thiel","provider":"Tenex Stores","version":"1.0","type":"link"}